Morelabs

More Labs partnered with Pophaus at a pivotal stage. While the brand had strong products and growing retail presence, its social channels were not reflecting the same momentum. Engagement had plateaued, audience growth had slowed, and the brand needed a content system that could consistently attract the right audience while supporting product launches and retail expansion. Pophaus stepped in as More Labs’ social first creative partner, building a structured content strategy to reconnect the brand with its ideal consumer. We implemented a multi format content approach combining UGC, motion graphics, and high quality static visuals, helping communicate product benefits and lifestyle positioning in a way that felt native to modern social platforms. As More Labs launched new products and expanded into retail stores, we aligned content with these key milestones, developing storytelling that strengthened the brand’s presence both online and on shelf. The result was a more dynamic social presence that reignited audience growth, increased reach, and connected the brand with new consumers through consistent, platform native creative.